ARCHIVES
Put general comments about this blog here:
Click to leave your thoughts.
A blog by someone who doesn't like or understand blogs.
A major theme of this blog is the love affair between the blogger and the city of New York.
Email me at david [at] danzig [dot] com.
Bloggers with whom I am personally acquainted, in real life, in alphebetical order by first name:
Caren L.
Dav C.
David D.
Eva J.
Jessica D.
Joclyn G.
Lauren P.
Sean S.
Steph T.
If you know me in person, and I forgot to put you here, definitely, please email me, and also please accept my apology!
Take a look at some of my nearby neighbors by clicking this button: 
.
Saturday, August 17, 2002
BOOK REVIEW: OGILVY ON ADVERTISING * * * 1/2 (3 and a half stars out of 4).
External link:
"Ogilvy on Advertising" by David Ogilvy is fascinating, whether you buy advertising (as I do) or merely find yourself occasionally exposed to it. The bulk of the book is taken up by detailing what specific techniques work the best, mainly for print advertising. He sites research showing which kinds of fonts work best, and where the headline should be and how long the ad should be, and so on. Why one thing works and another thing doesn't often seems so random, but it's difficult to argue with the numbers. My only complaint (and Ogilvy can hardly be blamed for this) is that the book was written in 1983, and much of the rules he has set in stone, may in fact have changed since then.
link to this item: http://www.creamy.com/blog/2002/08/book-review-ogilvy-on-advertising-12-3.html
Check for older comments: Archived comments on item #85353709
