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Friday, August 16, 2002
THESE ARE BAD HEADLINES.
External link:
I'm about two thirds through "Ogilvy on Advertising" by David Ogilvy. He gives two tips for headlines, to make them easy to read and effective. 1) Don't put them in all capital letters; and 2) don't put a period at the end. Ah, well.
This is The Official Record.
12:03 AM
link to this item:
http://www.creamy.com/blog/2002/08/these-are-bad-headlines.html
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