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A blog by someone who doesn't like or understand blogs.














A major theme of this blog is the love affair between the blogger and the city of New York.














Email me at david [at] danzig [dot] com.














Bloggers with whom I am personally acquainted, in real life, in alphebetical order by first name:

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david danzig
david danzig If you know me in person, and I forgot to put you here, definitely, please email me, and also please accept my apology!














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Friday, August 16, 2002

 
THESE ARE BAD HEADLINES.
External link:

I'm about two thirds through "Ogilvy on Advertising" by David Ogilvy. He gives two tips for headlines, to make them easy to read and effective. 1) Don't put them in all capital letters; and 2) don't put a period at the end. Ah, well.


link to this item: http://www.creamy.com/blog/2002/08/these-are-bad-headlines.html


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