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Monday, March 17, 2003
BECKS BEER: IT'S NOT A BUG, IT'S A FEATURE.
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I just saw two ads for Becks Beer in a row. The first one shows a guy looking at an attractive woman from across a crowded bar while the announcer says, "Find something that scares you, then A) weep openly; B) begin making elaborate excuses; C) do it immediately. Life beckons, and you're holding the key." (the Becks beer logo is a key). The second ad, a little more to the point, shows an attractive couple kissing passionately, while the announcer says, "Don't forget to A) breathe occasionally; B) floss; C) get her name. Life beckons, and you're holding the key."
So, basically, they're saying that you should get drunk, so that you'll make a fool of yourself by doing things you know you should fear doing, and also so that you'll have indiscriminate sex with strangers. Oh, well. At least it's not false advertising. This is The Official Record.
10:34 PM
link to this item:
http://www.creamy.com/blog/2003/03/becks-beer-its-not-bug-its-feature.html