You are invited to take part in MOB, the project that creates an inexplicable mob of people in New York City for ten minutes or less. Please forward this to other people you know who might like to join.
FAQ
Q. Why would I want to join an inexplicable mob?
A. Tons of other people are doing it.
Q. Can I wear a costume to the mob?
A. Please don't.
Q. If I am a reporter, can I write about the mob? I am aware that many articles have already been written about the mob, and yet I feel that the world needs another.
A. Feel free to write about the mob. Press builds the mob, and anything that builds the mob is pro-mob.
Q. Does the Mob Project take requests?
A. The Mob Project will take precisely one request. Write an email describing your dream mob and send it, under the subject heading "My Dream Mob," to mydreammob@yahoo.com. Entries must be received by August 15th. The winning entry will be used as the basis for a future mob. (Note: New York City ideas only.)
Q. The last mob didn't have enough spectators. I want to be seen whilst I mob.
(1) At some point during the day on August 7th, synchronize your watch to http://www.time.gov/timezone.cgi?Eastern/d/-5/java/java. (If that site doesn't work for you, try http://www.time.gov/timezone.cgi?Eastern/d/-5.)
(2) By 7 PM, based on the month of your birth, please situate yourselves in the bars below. Buy a drink and act casual. NOTE: if you are attending the MOB with friends, you may all meet in the same bar, so long as at least one of you has the correct birth month for that bar. January, February, March: Hamburger Harry's, 145 W. 45th St. (just east of Broadway). Meet by the bar. April, May, June: Connolly's Pub, 121 W. 45th St. (between 6th Ave. & Broadway). Meet in the back, by the window to the kitchen. July, August, September: Charley O's, 218 W. 45 St. (just west of Broadway). Meet by the bar. October, November, December: Howard Johnson's, 1551 Broadway (at 46th St.). Meet in the back to the left, by the bar.
(3) Then or soon thereafter, a MOB representative will appear in the bar and will pass around further instructions.
(4) In particular, the instructions will specify when to disperse. Make sure that two minutes after the specified time, you are no longer at the mob site. The instructions will also specify a short window of time --two to three minutes--when we ask that you not take photographs of the mob, or interview participants or bystanders.
(5) After the mob, return to what you otherwise would have been doing. Await instructions for MOB #7.